A brief case study of a few of our projects with current clients to give you an idea of the results you can expect when you partner with Cord.
Express Apostille approached Cord to build a high-converting B2B digital lead generation and sales funnel for their express document delivery service. Cord employed their tried and true process to engineer a digital funnel that was able to double the channel's effectiveness over the course of a couple months.
EA was intersted not only in sales funnel buildout but in a full rebrand and website redesign. After building a more relatable brand, Cord reverse engineered EA's existing customer journeys, discovered new opportunities, and attacked each one individually with targeted keyword strategies and an optimized lead generation landing page. The process employed on EA's funnel was similar to many B2B lead generation offers. Traffic was mainly driven from Google search ads to a pre-sale process to warm up the potential customer. Customers were then incentivized to make a call with an nominal offer combined with scarcity.
In the first 12 months of the launch Cord was able to achieve over $800k in attributed revenue. We were able to decrease EA's average customer acquisition cost by half, from $120 to just under $60. With a healthy AOV of $160, Cord was able to achieve a 2.6x return on their ad spend even after scaling to over $1000 per day in Google Ads.
Return on Ad Spend
Daily Ad Spend
Motivated Fit approached us to build a high converting digital sales process including but not limited to landing pages, advertising strategy, and creative direction. Cord worked with the Motivated Team to identify opportunities in the fitness space to develop, launch, and scale an entire online program.
As we were working from the ground up and Motivated Fit did not have any prior online presence; Cord was responsible for developing the entire brand strategy including color schemes, logo iteration, landing page design, and high converting advertising copy. Once the direction was decided, Cord then launched Motivated Fit digitally using specialized digital acquisition strategies and paid media via. Facebook and Google.
In the first 12 months of the launch Cord was able to achieve 7 figures in attributed revenue and was able to acquire over 20,000 online customers.
Primitive Skate is one of the worlds most established skateboard brands. Founded by Paul Rodriguez Jr. in 2008, Primitive rose to notoriety with its prominent skate team as well as its unique product assortment.
Cord focused Primitive's online presence by developing and executing a full digital strategy. Including, but not limited to, a site redesign, full funnel set up, re-targeting strategy, email strategy, product strategy and most importantly a new customer acquisition strategy to accelerate their growth.
Sales Volume Increase
Returning Customer Rate
We began working with Dressbarn in late 2019 and launched their new e-comm website on 1/1/2020.
Since then, they have realized extraordinary results, seeing their daily sales revenue jump from less that 9k per day in Dec 2019 to over 40k per day in Feb 2020.
Dressbarn was interested not only in sales funnel buildout but in a full rebrand and website redesign. After building a more relatable brand, Cord reverse engineered Dressbarn's existing customer journeys, discovered new opportunities, and attacked each one individually with targeted keyword strategies and an optimized lead generation landing page.
We worked with and continue to intimately work with their team to determine the best strategies to be successful immediately and have leveraged that success by continuing to scale at a dramatic rate to meet their needs.
Sales Volume YTD
Conversion Rate Increase
We helped Takeya, an international water bottle and lifestyle brand, build out their direct to consumer channel powered by Shopify. We provided strategic support for the transition of their old site, design, and development services.
Cord created individual landing & squeeze pages for their conversions was able to deliver a superior funnel that allowed Takeya to realize an immediate increase in sales volume and traffic in their first month. Their current sales volume at 50M/yr.