Express Apostille approached Cord to build a high-converting B2B digital lead generation and sales funnel for their express document delivery service. Cord employed their tried and true process to engineer a digital funnel that was able to double the channel's effectiveness over the course of a couple months.
EA was intersted not only in sales funnel buildout but in a full rebrand and website redesign. After building a more relatable brand, Cord reverse engineered EA's existing customer journeys, discovered new opportunities, and attacked each one individually with targeted keyword strategies and an optimized lead generation landing page. The process employed on EA's funnel was similar to many B2B lead generation offers. Traffic was mainly driven from Google search ads to a pre-sale process to warm up the potential customer. Customers were then incentivized to make a call with an nominal offer combined with scarcity.
In the first 12 months of the launch Cord was able to achieve over $800k in attributed revenue. We were able to decrease EA's average customer acquisition cost by half, from $120 to just under $60. With a healthy AOV of $160, Cord was able to achieve a 2.6x return on their ad spend even after scaling to over $1000 per day in Google Ads.
Return on Ad Spend
Daily Ad Spend